“The assembled devotees would be crazy to miss out on such an auspicious event,” Mahavikas said. “But with the new samskaras coming in, the old ones must go, go, go.”

For over a decade, the temple brahmins have offered the same samskaras at competitive prices. But with competition from the larger Shree Pooja Temple only 10 miles away, sales of samskaras have dropped off considerably.

“We must be able to remain an important player in the samskara market,” said temple treasurer Laxmipooja das. “What good will be be if we can’t compete with Big Hindu?”

The temple board quickly approved the sale proposal, though rumors that the brahmins offered board members discounts on Vahana Pooja could not be substantiated.

In a commercial aimed at the large Hindu population, temple brahmin Adwaita Acarya das, known as “Crazy Addie,” appears frantic as he flails his arms. “You’ll save money like never before! We have the guaranteed lowest prices on anything and everything samskara related! Save big, big, big bucks during Crazy Addie’s Samskara Blow Out Sale-O-Rama!”

The ad ends as Adwaita Acarya holds several packs of brahmin threads in his hands, shaking them as he says, “Upanyana for only $108? We’re practically giving the threads away!” Adding, “Our prices are INSANE!”

While the sale includes drastically reduced prices on all samskaras, not all are being dropped to accommodate the forthcoming rites. Standards like Vivaha and Antyeshti will remain while lesser-common rituals such as Shanty Havana, Nskramanam and Vidyarambha will be cut.

“The poojas that we will be adding are based very much on fun,” head poojari Ramesh Chatterjee, announced at a pooja ceremony to announce the clearance sale. “Birthday Pooja, Anniversary Pooja and Engagement Ceremony will all be added.”

He continued, “and if you place security deposit within next thirty day, we will give first class Bhangra DJ at practically no cost to you.”

The sale starts with the month of Phalguna, and will continue through Chaitra, if astrological calculations prove it to be auspicious to do so.